/Human: digital marketing brand

Client

Havas Life Medicom

Role

Branding 
UI & Animation

Goal

Create a minimal but unique identity for a digital agency department that is insight led. Become a leader of digital marketing within the medical communications industry by using clear infographics & forming stories from case studies. 

Execution

The visual language I used had to be functional & easily understood to create stories from successful digital campaigns. I had to deliver brand concepts that focused on web design, infographics & animation.

UI Animation

Creating these Animations helped me understand how the content could interact with the styling & minimal web design.

Creating these Animations helped me understand how the content could interact with the styling & minimal web design.

Creating these Animations helped me understand how the content could interact with the styling & minimal web design.

Creating these Animations helped me understand how the content could interact with the styling & minimal web design.

Animation helped me understand how the content could interact with styling & minimal web design.

sq-iphone-friendly
sq-iphone-blocky
sq-iphone-gradiant

Initial desktop styles

website_style4
website_style1
website_style2
website_style3

Style frames

GIF_HUMAN-styleframes-01

I created style frames to support the Motion Designer animate the video.

Animated by the Senior Motion Designer.

Core visual development

I created initial visual elements to represent new tech in medicoms.

Initial website style

hmn-info-page_v1a
hmn-info-page_v1b

Website style development

hmn-info-page_v2
hmn-info-page_v3

Final web design

hmn_Info-webpage-final

Next project