Rosacea beyond the visible
Client
Galderma
Role
Brand Designer
Concept Animator
Goal
Rosacea is a skin condition that effects the face and can be misunderstood as severe acne. Create a full picture of the patient's life experiences so doctors can be more equipped to combat this misdiagnosed condition & to change current perceptions of rosacea.
Execution
A brand & infographic style was created to practically represent the unseen affects of a skin condition called rosacea. The deliverables was a printed report, social media graphics & animated screens for exhibitions.
I developed a report that makes rosacea easier to graphically identify but also making sure doctors understand the social & emotional impact it causes people everyday.
I developed a report that makes rosacea easier to graphically identify but also making sure doctors understand the social & emotional impact it causes people everyday.
I developed a report that makes rosacea easier to graphically identify but also making sure doctors understand the social & emotional impact it causes people everyday.
Social media campaign
Social media campaign
I worked with the PR & animation teams to extend the brand across social media. PR involved people with rosacea to post images of themselves to demonstrate how they are getting on with their lives. #BeyondTheVisible #RosaceaNoFilter #FaceUpToRosacea. View the Instagram campaign.
I worked with the PR & animation teams to extend the brand across social media. PR involved people with rosacea to post images of themselves to demonstrate how they are getting on with their lives. #BeyondTheVisible #RosaceaNoFilter #FaceUpToRosacea. View the Instagram campaign.
Infographic development
I experimented with shape & colour to give a hot or cold feeling to relate to the patient's experience. (Unsuccessful treatment)
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