Rosacea beyond the visible

Client

Galderma

Role

Brand Designer
Concept Animator

Goal

Rosacea is a skin condition that effects the face and can be misunderstood as severe acne. Create a full picture of the patient's life experiences so doctors can be more equipped to combat this misdiagnosed condition & to change current perceptions of rosacea.

Execution

A brand & infographic style was created to practically represent the unseen affects of a skin condition called rosacea. The deliverables was a printed report, social media graphics & animated screens for exhibitions.

magazine

I developed a report that makes rosacea easier to graphically identify but also making sure doctors understand the social & emotional impact it causes people everyday.

I developed a report that makes rosacea easier to graphically identify but also making sure doctors understand the social & emotional impact it causes people everyday.

Social media campaign

Social media campaign

insta-ros-beyond-1
insta-ros-stat-3
insta-ros-dr-2

I worked with the PR & animation teams to extend the brand across social media. PR got people with rosacea involved to post #RosaceaNoFilter images of themselves to demonstrate how they are getting on with their lives.

banner_galderma_wcd

Infographic development

I experimented with shape & colour to give a hot or cold feeling to relate to the patient's experience. (Unsuccessful treatment)

gal-info-red
gal-info-radial

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